We are a small family owned business. After the birth of our youngest gem, Selena, we too felt the financial pressures this modern world places on growing families. Therefore, we dedicated our time and energy into creating something meaningful for families to access at affordable prices.

 

Deriving from an early childhood educational background and having spent many years working as a primary school educator, Rawan (our business owner) has used her knowledge and expertise to source the best suppliers possible to offer you access to educational toys that cater for your child's needs and development as well as some other gems you will love and treasure.

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We KNOW the vital role and POWER of play based learning particularly in early years of life and we are determined to help parents fulfil their roles in providing quality environments and experiences that cater for their children's development. 

 

At our store, we are passionate about providing parents and children with high-quality educational toys that promote cognitive, physical, and emotional development. We believe that learning and play go hand in hand, and our selection of products reflects this philosophy. Our team of experts carefully curates a diverse range of toys that cater to different age groups and learning styles, ensuring that every child can find something that sparks their imagination and enhances their growth. 

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You will notice that our toys are categorised into many different sub-categories relating to a specific skill/ developmental milestones. This is strategically designed to help parents easily shop, view and access educational toys to nurture their individual child's needs. 

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With a deep understanding of child development and a commitment to providing exceptional customer service, we strive to exceed your expectations at every turn. We believe that parents are a child's first and most important teachers, and our mission is to support them in this crucial role by offering safe, engaging, and stimulating toys that help children reach their full potential. 

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Whether you are looking for puzzles, building blocks, sensory toys, or other tools to support your child's education, we have everything you need to create a fun, nurturing learning environment at home. At our store, we are dedicated to providing you and your child with the best possible experience, from seamless shopping to personalised recommendations and guidance. Shop with us today and join our community of like-minded parents and educators who share our passion for play-based learning and child development.

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Although educational toys are our passion, having 2 daughters has made us fall in love with fashionable girl's clothing, shoes and accessories. Our girls personally own and wear many of the pieces we sell. You can shop now by navigating to the "For Girls" section. We also sell classic items we all love to have in our lives, either to gift to others or to keep ourselves- find this under "Little Gems for Big People"